Want more? See Mark’s companion video tutorial series to Leading The Crusade
In the accompanying video tutorial to the book I go through the five steps to leading your own successful crusade in more detail. Including how to identify that a crusade will be worth your time and money, and how to make sure you stay as the key person of impact and not get bogged-down in the day-to-day implementation yourself.
Free Video case studies
In writing Leading The Crusade I came across many businesses who disrupted their marketplaces with innovative business models and a passion to do things differently. In the videos below I explain how each became a success.